The best classic blogging site is Medium, which can also serve as a syndication platform. If you build your blog on a single platform that you do not own, well, then you’ve built your blog on a single platform you do not own. That means you’re beholden to another person’s business and their algorithm for your business. What’s good for their business and algorithm may not be what’s good for yours. That’s why I say if you’re here to make money, you should own your site. Creating a Facebook page might be all you need to build a blog — IGI 2: Covert Strike post on Facebook like you would on your blog and build your audience right there on your page.

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Jekyll then merges the content and the template together, and voila, a website is generated that can be uploaded to a server. For those that need a host, there is integration with Jekyll to host the website for free on GitHub. WordPress is a popular blogging platform which is used on a claimed 30% of web sites, that offers an excellent balance between ease of use, and more powerful options. The popularity of blogging (which originally derives from ‘personal web log’) continues, whether for profit, or just to have a voice on the web, since over a decade ago when it first captured the internet as the ‘next big thing’. Some blogs are standalone sites, but others are a more personal section that fits into a larger, corporate web site.

  • In this case, should Marketing AI fall into the Analytics or Optimization tools group?
  • In April of 2013, Rebecca Lieb of Altimeter started a list of 15 content marketing vendors.
  • For example, Marketing AI measures analytics for your content, then helps you better optimize your content.
  • There are many content marketing tools that fall into multiple categories, but I have placed them in the category that best represents them.

Overall, though, I prefer to see each channel as a separate channel and create and publish unique content for that channel. The downside is built into the choice of picking to create your own blog or build one on a platform — you won’t own the traffic and you won’t be able to do things like sell ad placements, for example. The downside is you’ll be paying a subscription fee and you’ll be locked into Wix’s themes and tools. The resulting post will have an automatic read-time count, like a Medium post right next to the author’s name, which I also like a lot. I also like the ability to live-chat with your readers in the Wix app. If you build a real community in your blog or are open to answering reader questions in real time — say about an online course you’re offering or a webinar that’s coming up — then it’s a cool feature.

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The comments and interactions on Facebook are even better than a traditional blog. You’ll need to import your posts to Medium properly and set the canonical tag, so you’re not penalized by Google or simply out-ranked by the Medium version of the post .

For example, you'd type in asterisks to create bullet points, hashtags to create headers, and to add a link. The syntax is not difficult to learn, but it might require some practice. If you'd prefer to simply click a button to create bullet lists or add hyperlinks, then you'll be better off with one of the free platforms below. This makes Drupal ideal for advanced users as well as enterprise companies with complex blogging needs who are looking for a self-hosted solution. Before publishing your content, Contently's smart content review tools will ensure your content is aligned with your brand, optimized for search, and legally compliant. Finally, to refine your content strategy, Contently enables you to compare your content's performance against industry benchmarks and measure its performance by topic, format, and sources directly in your dashboard.

As such, it’s a close runner up to WordPress for the best blog platform. Here are our in-depth reviews of the most popular blog platforms. The best blogging platform for most people is definitely Wix or WordPress with Bluehost Hosting. The only guide you need to choose and get started on the right blogging platform for you. Once you identify your blogging goals and needs, you can select a blogging platform with the functionality and flexibility you're looking for.

Ideally, your platform is like CMS Hub, combining ease of use and power so you can start blogging and reap the benefits in SEO and traffic. To get started, you just need to create an account with Google, select a template, and get publishing. You can purchase a custom domain, optimize your SEO settings, connect your blog to Google Analytics, optimize your posts with Adsense, and even edit the HTML and CSS of your site — but you won't be able to do much beyond that. does require you to use Markdown, a syntax that uses special characters to format text.